Women Corner

Archive for the ‘Education’ Category

The days of wives guffawing at high dollar power tool purchases are coming to a close, says the American Home Improvement Research Institute. Power and hand tool companies alike are beginning to understand the buying power that newly-emerging handy-women have shown over the last 15 years. What was once a male-driven industry is now taking a decidedly new “pink” appearance.

This change in the demographics of consumers in the home improvement industry could have been anticipated since women have historically been the driving factor behind which home improvement projects are actually done. Men would typically just be the hired labor. Women now account for over 50 billion dollars worth of purchases ranging from power tools, hand tools and various other home improvement products and services.